How to Sell to Schools

UK schools spend around £85 billion every year. EVERY YEAR!  The education market is a dynamic, innovative sector that loves new technology and ideas which have a genuine impact on young people’s lives.  So why is it so difficult to sell to?

How many of these frustrations have you felt?

  • There are 30,000+ schools in the UK alone, why aren’t more of them buying my product?
  • The market’s completely saturated; there are tons of competitors with lower-priced products and the big companies take all the market share anyway
  • If schools only knew about my company they’d definitely buy; the product sells itself
  • How can I possibly get in front of all those schools and teachers, it would cost far too much per sale
  • Schools are suffering from budget cuts all the time and have no money to buy products such as mine
  • Marketing costs a fortune and doesn’t work; schools don’t respond, the mailshots go in the bin and the emails don’t even get opened
  • Why am I not further ahead by now?  What am I missing?

My guess is you’ve felt most of the above as almost everyone selling into education does!  So perhaps it’s time for a fresh pair of eyes.


How to Sell to Schools: Confidently create a school sales and marketing strategy in 90 days

The How to Sell to Schools programmeEveryone needs help sometimes.  Whether you’re just starting out your new business in education, or have established your company but have hit a bit of a wall, our How to Sell to Schools programme will get you on track and give your crystal-clear vision on:


  1. Why schools will want to buy your product (and tell their friends to buy it too!)
  2. Where your perfect school and academy customers are hiding
  3. How you’ll beat the competition
  4. What you need to do to create a huge pipeline of opportunities



How to Sell to Schools isn’t so much a training programme as an implementation programme.  You’ll need to get your hands dirty as we work through it but you’ll learn the strategies behind everything we do.

The end result: a profitable, long term strategy for selling to schools and academies which will support your business forever!

Time to roll up your sleeves and accomplish more than you ever thought possible in 90-days!


How to Sell to Schools is different.

This industry-changing, game-changing business program is like nothing you’ve seen or experienced before which is why it creates results like no other program.  Based on my own 16 years’ experience of selling to schools and academies, the programme is designed specifically for businesses operating in this market.

With the perfect combination of personalised learning, support and feedback, you’ll have exactly what you need to take action, implement everything you learn, and know you’re doing it the right way to get results.  Which is exactly what makes this a best-in-class program.


How to Sell to Schools delivers result.

I expect your biggest goal right now is to find more customers and get more money coming in the door.  And that’s exactly what this program is designed to help you do.  It doesn’t matter if your business has made £100 or £10,000, if you’re not sure how to take it further this programme will show you the steps you need to take to get the impact and revenue you want.


Here’s what you walk away with from this programme:

A value proposition so strong, schools feel like it’s a no-brainer to get you in and see what you offer.  No more wishy-washy language or uncomfortable sales conversations, just clarity and confidence in why schools and academies should buy your stuff!

A clear action plan to guide you through the next twelve months (and more!) of your business growth. Know exactly what steps to take to get your business really moving in the direction of your target income. No more confusion or spinning – just a clear, easy-to-follow plan to make your business work.

Fresh ideas for website copy, blogs and articles that speak to your target customers.  Learn to craft killer copy on your own, one of THE most important and most neglected skills for connecting with your audience.   This alone will pay dividends in your business for years to come.

Tons of confidence in your business.  No more wondering why you’re not further ahead.  No more wondering what you’re missing.  You’ll know exactly who you customers are, what they want, and where to find them.


So what’s included in the How to Sell to Schools programme?

Solid Strategy 

The programme is made up of eight modules to give you the solid business framework and strategies you need.  Learn exactly what you need to implement and in exactly what order to start successfully selling to schools.

From creating the right package to building a sales pipeline, you’ll know exactly what to do and how to do it RIGHT.  The plan and tools are detailed but can all be adapted to your own unique style.

Personalised support, not do-it-yourself

This is a coaching programme with individual attention and accountability, not a do-it-yourself digital business training that leaves you to figure things out on your own.  In this programme, you get my eyes on your business and personalised feedback.

The programme helps you see what to do and how to do it.  The feedback ensures you’ve done it right… so you get the results you’ve been looking for.

Individualised, not generalised

Unlike programmes that allow hundreds of participants to join at once, How to Sell to Schools is individualised to your business.  You get answers to every single one of your questions regarding your business.

I’m there virtually 5 days a week to offer you advice and insights every step of the way, to answer your questions, provide ideas and feedback, and help you stay engaged for the full program… without having to shout to get noticed.  You’ll have everything you need keep moving forward building your business.

Access to My Exclusive Digital Archive

Throughout the program, you have access to 50+ tools, scripts, templates, and how-to guides.  Included in the archive are resources that help you with things like crafting the perfect autoresponder emails, improving your copywriting, building your list, projecting your financials, creating case studies, and more.

The How to Sell to Schools programme

The How to Sell to Schools programme includes:

Extensive Welcome Pack

30-minute orientation session

Full access to the How to Sell to Schools course materials accompanied by 8 x 45-minute phone sessions with me

60-minute follow-up phone session at the end of the programme

Email access to me throughout the programme

Price: £3,000 + VAT
3 monthly payments of £1,100 + VAT


To apply for the programme contact me at to arrange an initial free 30-minute consultation.


How do I know if this programme is right for me?

This programme is perfect for entrepreneurs and small business owners as it will give you an implementation plan to really get your business moving.  If you are part of a larger organisation or are heading up a Sales/Marketing team please contact me as I have something different for you.

I want you to be confident that this programme is right for you so am offering free, no-obligation 30-minute phone consultations to chat through your goals and what you want to achieve.  Simply get in touch.


Fancy a free 30-minute phone consultation?